The promotion of video content is now one of the most pressing problems. Quality commercials are key to business development.
How to make commercials work for you? You just need to comply 7 simple rules for creating an effective commercial.
A video will attract customers if:
1. Only useful information
A video presentation or video contains the most interesting and useful information, and it is about the product that the potential client is viewing the site with. Having visited your page, he has already shown his interest in the product. Accordingly, companies creating commercials should put a minimum of “water” in them - a maximum of useful facts. Do not distract customers with unnecessary information!
The video has a high quality image and loads without problems. Delays in viewing repel customers from further viewing, and indeed, from the product itself.
3. Visual demonstration of work
Commercials should show the product in action, and not just its “wrapper”. The product looks especially impressive in 3D animation. This type of visualization is great for the construction or technical industry. Three-dimensional visualization can clearly demonstrate the process of building an object. Any product can and should be shown as clearly as possible, more attractively, from all sides.
The task of INFOMULT studio was to visually demonstrate the operation of new generation telemetry equipment invented by Axel. We studied all the intricacies of the directional drilling sphere, as well as the operation of telemetry systems and schematically depicted it in a presentation.
For greater clarity, the INFOMULT team used live shooting in the commercial, thereby showing potential customers what was being discussed. The presentation is made in the Flat style - modern, stylish and nothing more. Axel Telemetry presented a video at a foreign specialized exhibition.
4. Infographic
Commercials for the Internet should be accompanied by a description, indicating competitive advantages. Indeed, today in any industry there is high competitiveness, so you need to find exactly those "chips" that will distinguish your product from other similar products. Especially effective if the main points are presented in the form of a simple and vibrant infographic. Professionals working on the creation of your commercial know how to convey important facts to customers in a visual and accessible way in the form of diagrams and icons.
Stylish and vibrant infographics were created by INFOMULT for VIVO. This video, thanks to its design and performance with elements of the popular liquid motion style, has gained over a thousand views on the Youtube channel.
5. Only facts
It is advisable that the information you want to convey to potential buyers is objective and reliable. Give interesting statistics, compare, provide facts about your industry as a whole. You can emphasize the benefits that your client will receive by working with you.
The most successful example of infographics is presented in the video for the company Vrooki. This is a courier delivery service that claims to be the fastest and most effective among competitors.
In order to convey to the viewer the benefits of the courier service, INFOMULT video studios had to carefully think through the script and visualization methods. The overall style of the video fit perfectly into the company's website.
6. One product - one commercial
For each of its products, it is better to make separate commercials, rather than dumping everything into a single long video, thereby confusing the audience. Overloading video with a large amount of information, you risk that the advertisement will not be as effective as it could.
7. Use all promotion channels
Place commercials not only on your website, but also on social networks and channels such as YouTube. This will help attract new visitors to your video content. Track the number of views and analyze the effectiveness of advertising.
It is simply impossible to imagine the promotion of any business without commercials. Professional and experienced people have turned this into an art. The INFOMULT video studio makes commercials not only interesting, but also turns them into a universal marketing tool. Such presentations can be used at exhibitions, at negotiations, as well as on websites, optimizing and decorating the space of the start page.
