Magazine Forbes presents the list of the most influential brands in the world. The rating was compiled on the basis of profit figures from the sale of goods or services, the approximate financial value of the company, and customer surveys about how important a particular brand is to them. The list includes more than 200 world-famous companies, however, only those companies with representative offices in the USA were taken into account. Therefore, the state-owned Chinese company China Mobile (the world's largest provider of mobile communications) was not included in the rating.

One hundred of the most influential brands come from 15 countries and cover about twenty market categories. Half of the list is made up of brands from the USA, followed by Germany (9 companies), Japan and France (7 in each of the two countries). Technological brands make up the majority of the top 15, while automotive and retail companies make up one tenth of the top 100. On average, 100 companies included in the ranking of influential brands increased in price by 5% compared to 2014, and their total value is about 1.7 trillion.

10. Facebook

The total cost of this social network is 231.6 billion dollars. Its audience has 1.32 billion users, about 720 million people visit the site every day.

9. General Electric

This company was founded in 1878 by Thomas Edison. Now its cost is 253.5 billion dollars. The company produces various types of technical devices: from household appliances to locomotives, oil and gas equipment, nuclear reactors and aircraft engines.

8. Toyota

The largest Japanese corporation and the most expensive car brand in the world is worth 239 billion dollars. The company produces passenger, trucks and buses under the names Hino, Toyota, Lexus, Scion and Daihatsu.

7. Samsung Electronics

This multinational corporation produces a variety of digital devices, telecommunications equipment, household appliances, liquid crystal displays and memory chips. Its cost is 199.4 billion dollars.

6. McDonald’s

More than 33,000 restaurants in 120 countries belong to this company. In each country, the range of goods can vary greatly. For example, in India it is forbidden to eat beef, so hamburgers there with chicken or lamb, in Israel they sell falafel and "Mac Kebab", and for the Japanese they offer shrimp nuggets and milkshakes with the taste of green tea.

5. IBM

One of the largest corporations in the world is engaged in the production and supply of hardware and software. Now the largest revenue is brought by the Global Services division, which supplies various services, primarily consulting. The cost of the company is 160.2 billion dollars.

4. Coca-Cola

The history of the company began in 1886. The proceeds from the sale of the drink that year amounted to only $ 50. Now Coca-Cola drinks can be bought in more than 200 countries, and the total cost of the company is 179.9 billion dollars.

3. Google

A $ 367.6 billion corporation leads the top three in the ranking of the most expensive brands. She invests in search engines, cloud computing and advertising development, is engaged in the support and creation of a number of Internet services. The site of the Google search engine is the most popular on the Internet: the number of unique visitors per day exceeds 1 billion people.

2. Microsoft

One of the largest multinational software corporations is worth $ 340.8 billion. The most widespread software platform in the world is Microsoft Windows, which runs more than 90% of computers in different countries.

1. Apple

For the fifth year in a row, Apple has been ranked in the top 10 most profitable brands according to Forbes ratings. The corporation does not stop innovating in the field of personal computers and operating systems, and the highly aesthetic and easily recognizable design has created its products a unique reputation in the industry. The cost of the company is 741.8 billion dollars.

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